Streamline Your Advertising Strategy: Efficient Media Planning with Analytic Solver
Discover how Analytic Solver in Excel simplifies media planning by optimizing budget allocation across traditional and modern advertising channels like TV, radio, newspapers, and digital platforms. This video showcases a practical, ready-to-use example where Solver helps a company reach 1.5 million people while minimizing costs and maximizing ad impact. Learn how to define variables and constraints, handle discounts for frequent ad placements, and achieve efficient, data-driven decisions—all seamlessly within Excel.
Watch this brief video to see how Analytic Solver simplifies and enhances complex media planning!